Cannes Lions
OGILVY & MATHER PERU, Lima / SONY / 2015
Overview
Entries
Credits
Execution
We looked for different uses of the batteries and then simply design it , through the packaging. It was painstaking work to find the best suited according to the number of used batteries.
We loved that the brand stood out visually in the boxes, just in time to pay for any item.
Outcome
Sony batteries are usually sold in the same boxes in the same time to pay any item. The fact that we redesigned the packaging of batteries, made them stood out and therefore generate awareness and sales were increased.
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12 items