Branded entertainment in Brazil is still in its first steps. Brands still prioritize investment in buying ad conventional space. And plus, it is still very hard convincing TV channels to open programming space for external content, specially branded.

Multishow is a channel of great relevance within the young audience and became a partner in this project, running spots during programming.

The digital relevance of the two brands was used to spread content in Facebook fanpages and other social networks.

Exclusive content on Youtube also added to the project and helped to spread the news with a PR strategy.

We created an identity for an early arrived brand in Brazil, and it got a cool credential within target audience.

The channel's ratings doubled on the period, with the impact of 13 million people, just on TV.

The gained value from spontaneous media exceeded production costs, getting to about US$ 1.5 million. And the daily interactions on Facebook (Skyy Vodka's fan page) have increased by more than 450%.

With the project, a hub of 850 talented amateur DJs was formed. And people got to know their work.

The nightclubs that hosted the Skyy Vodka Battle of DJs had sold out nights.