Honcho is the Japanese word for a mafia boss. We decided to use this link and worked out an album cover that combined the devil sign and Japanese Yubitsume ("finger shortening").For the promo version we acted like the Japanese mafia: we packed “the cut off finger piece” in a box and send it to 100 selected music journalists and bloggers. The finger piece is made of plastic, but looks dangerously real. In the end of the finger is a memory stick with the whole album, and some exclusive goodies that appear when the receiver connects our promo to a PC.

The album was covered by all the major Norwegian rock media (P3, Radio Tango, Metal.no, Puls.no, Musikknyheter.no, etc.) and in international rock journals such as Musikinstinkt, The Sleeping Shaman, Planet Fuzz and Sludge Swamp. In Norway the band was playlisted on P3 and Radio Tango, they entered the Norwegian billboard, and the bands MySpace page was visited by more than 40,000 during the first week of release. Battle of Wits was awarded album of the year at musikinstinkt.de, the sodashop and ROCKMAN. This dimensional mail has also been used as a prize in a number of publications and they are now a collector's item.