Humans can only see 114° of the visual field at one time. The reality? While driving, we may miss the danger around us.

The 2017 Nissan Rogue® has amazing technologies. Known as Safety Shield, these technologies are designed to keep you safe. Safety Shield is 360° of protection. But it isn’t easy to understand.

We needed to find the best way to show what you might be missing when you’re driving. Because when you look left, you might be missing something on your right.

Run the most exciting gauntlet in the galaxy from behind the wheel of the new 2017 Nissan Rogue®. Whether you’re outmaneuvering the menace of an AT-ACT or dodging blaster fire, this simulated course is designed to battle-test Rogue’s® Safety Shield Technologies from every direction. Safety Shield is 360°of protection. The concept delivers this protection using 360° technology: virtual reality.

You’re dropped into a secret location for Nissan’s test center. Your getaway vehicle allows you to Battle Test the new Rogue®. You jump in and avoid all manner of dangers. Thanks to Rogue’s® 360° of protection, you make it out of the Battle Test unscathed. We throw so much at you, that you may not even know what you’ve missed. You can relive what you missed by going through the interactive feature gallery to take a detailed look at each piece of Nissan technology even closer.

This experience was launched to support the Rogue® campaign and in-home film release for Star Wars: A Rogue One Story (March to April 2017). Fans connected at home through VR stores and 360° video placements on Facebook, YouTube and NissanUSA.com. We also scared the pants off visitors at the New York Auto Show and The Star Wars Celebration in Orlando, Florida.

The campaign goal was Rogue (vehicle) awareness. Nissan saw upticks across all upper funnel metrics, including increased purchase intent. It drove a 12% lift in organic mentions, which was a two-year high; Q4 of 2016 was three times higher than Q4 2015. In overall organic mentions, other Nissan vehicles (Altima, Maxima, Sentra, Versa and Pathfinder) rode the wave with Rogue. Positive opinion about the Nissan Brand spiked up with the Star Wars campaign.