Cannes Lions
PUBLICIS SALLES NORTON, Sao Paulo / CERVEJARIA KAISER / 2005
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This banner shows a glass of beer with several marks: 60% Hot Chicks, 30% So-So Chicks, 10% Ugly Chicks. When the mouse rolls over the banner, the level of beer inside the glass goes down. Meanwhile, the percentage of beautiful women goes up. When the glass is empty, Hot Chicks is 100%, while So-So Chicks and Ugly Chicks are both 0%. Selling line: "Bavária. Drink Wisely"
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