We created a television commercial starring the loved characters of Bazooka to launch the contest.Simultaneously, we uploaded viral videos that invited the audience to increase their chance of winning by purchasing Bazooka bubble-gum and participating online.

Since the campaign aired in the main news broadcast in Israel and won a lot of attention from the local media over 35,000 new friends joined our Facebook page and participated in the contest.

One lucky participant won the contest and will be sent to the moon by Bazooka.