All the media orchestration is made around the same creative platform using two main codes:- The specific letters front of “BBcream”- The spokemodel: Yfke Sturm, a famous Dutch model.

The standardisation of the communication platform had a big impact on the communication strategy effectiveness, regardless the media support.

More than 17,000 subscribers registered to receive samples though Garnier.frBloggers acclaimed the product:- More than 52,000 contacts via sponsored articles- 14,510 UV and 110 comments from followers, 10,000 displays of conversations and discussions around testimonialAlmost 10% Market shares in 2 weeks- A target well defined with an adapted media answer- Efficient selection of the touchpoints at each stage of the campaign, from the teasing phase up to the end- Activation, at the right moment, of bloggers, influent consumers, and journalistsAll those actions related to sampling have generated a positive e-reputation.