Cannes Lions
FALLON LONDON, London / BBC / 2009
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This trailer, created for UK cinemas, positions BBC Three as the home of new ideas. It features key BBC Three talent including Johnny Vegas, Natalie Casey, Matt Berry and Ralph Little explaining how their work allows them to take creative risks. As they speak to camera, their colleagues are shown participating in various dangerous sport including parkour and motorcycle stunt jumping behind them.
The 90 second trail was first seen in cinemas before cut down versions appeared on TV.
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