Create a concept and a campaign for BBDO Belgium’s New Year’s event, knowing that when it comes to occasions like this, the agency has a rather boring reputation.

We admitted our mistakes by launching a "Dull Parties Liberation Front" that took over the campaign and the event in a true disco guerilla style in order to make them equally entertaining.

- The highest response ever for an internal event of BBDO Belgium: 85% of the invitees registered.- An unintended viral effect: lots of uninvited party crashers tried to register.- A great party, smiling faces all over and raving reactions from our clients.