Cannes Lions
DDB ARGENTINA, Buenos Aires / BBVA / 2019
Overview
Entries
Credits
Background
Several times when someone needs money, they sell things with a value that, besides being economic, it is sentimental. In order to do so, they resort to pawnbrokers, jewelries and stores where gold is bought by weight, for example. These places usually pay less than the actual worth of things. So, in the bank we recommend that instead of selling and getting rid of those things to request a Personal Loan, since it is more convenient.
Execution
In this case, the subtle and careful direction of art is thought directly in terms of the idea of ??printing because the dialog of the seller's text has a formal path with which he creates, through a blank space, the dialogue of the buyer , that ends up giving the meaning to the idea.
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