Cannes Lions

BCBS "Be Fearless"

ICONOCLAST, Culver City / BLUE CROSS / 2016

Film

Overview

Entries

Credits

Overview

Description

This ad shows different people being fearless in everyday life moments: a baby swimming, a pregnant woman, a man moving out, children playing outside, girls in a car, people running, kissing, living. A man is talking, telling us to live fearless. It's shows people confidently taking risks because they know they are well covered.

Similar Campaigns

12 items

1 Dubai Lynx Award
The Holiday

IMPACT BBDO, Dubai

The Holiday

2018, VISA

(opens in a new tab)