Cannes Lions

BCBS "Be Fearless"

ICONOCLAST, Culver City / BLUE CROSS / 2016

Film
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Description

This ad shows different people being fearless in everyday life moments: a baby swimming, a pregnant woman, a man moving out, children playing outside, girls in a car, people running, kissing, living. A man is talking, telling us to live fearless. It's shows people confidently taking risks because they know they are well covered.

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