An idea to turn the tallest building in Colombia into a product that any Colombian could buy... actually, many thousands of Colombians.

We launch a creative advertising campaign to invite everyone to understand us, from experts such as Winka Dubbeldman, founder and director of the prestigious international firm Archi-Tectonis, Alex Steffen, an expert on urban renewal and known as a leading futurist 'green' world and the same engineers, architects and visionaries of the BD Bacata to explain everything, from risks to opportunities, to everyone.And, as it was a skyscraper built by ordinary Colombians, we knew we would give much to talk about.

The campaign was launched to sell a building of 66 stories high, not to a few tycoons but to more than 3,000 people.The idea to sell the tallest skyscraper in Colombia to everyone flooded major TV channels, newspapers and magazines and at present more than 2,000 Colombians have bought more than US$60,000.000 of the BD Bacatá, a skyscraper that now is being built in the very downtown of Bogotá.