For the International Coming Out day we set up a shelf where all the Coop private label products created a Rainbow flag, symbol of the LGBT community. In the area close to the shelf there were other POS materials reminding people of the importance of this day.

IMPLEMENTATION

We set up a shelf where all Coop private label products created a Rainbow flag, symbol of the LGBT community.

TIMELINE

October 11th 2017

PLACEMENT

COOP stores

SCALE

19 Coop stores throughout Italy.

Media coverage

https://gloria.tv/article/brnFPozoSf2E1cvANb7Jcr21x

https://www.osservatoriogender.it/coop-uno-scaffale-arcobaleno-propaganda-lgbt/

http://www.engage.it/campagne/coop-e-yr-per-la-giornata-internazionale-del-coming-out/122980#osTAoVb0kPXYvbsh.97

http://milano.repubblica.it/cronaca/2017/10/11/foto/milano_giornata_coming_out_coop_scaffale_arcobaleno-177980946/1/#1

https://gayburg.blogspot.it/2017/10/la-coop-allestisce-uno-scaffale.html

https://pandino.virgilio.it/ultima-ora/coop_scaffale_arcobaleno_per_lgbt-53235838.html