Cannes Lions
KING JAMES GROUP, Cape Town / TIGERBRANDS / 2016
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Description
We all live in our own little bubbles. But even though these invisible walls often keep us separated, all it takes is the smallest gesture to break down the barriers between people and help them connect. To launch the new Beacon Chocolate “Make a Beaconneciton” campaign, we created a simple TV ad that demonstrates how a piece of chocolate can bring people together by breaking down the barriers between them, and help them connect.
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