Cannes Lions
RAFINERI , Istanbul / EEOSE LABORATOIRES / 2017
Overview
Entries
Credits
Description
We stated ‘Your facial hair deserves the same care.’ and swapped heads upside down.
Execution
Hair is one of the most important attributes for a person’s style and people use many different products to make it look the best. We wanted to compare hair care with facial care and emphasize it is as important as hair on our heads.
Outcome
Campaign not yet finalised- unable to gauge results.
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