Cannes Lions

BEAT YOUR POUNDS

TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT GBR / 2013

Case Film

Overview

Entries

Credits

Overview

Description

Carabao Fitness Center has a special offer for people to lose weight. The message: 'no matter how high or low your motivation is: at Carabao we will challenge your body – and that will be fun.' In this commercial the main subject is the body itself. It becomes an instrument that is fun to play and fun to challenge.

Execution

Our cast consists of the composer Matt Nickle, Salt Lake City Utah Musicians, Liahona Seumanu and Tyrell Shepherd and Niu Luamanuvae "the human drumset" - a talent who transports all necessary attributes. He is of course overweight but carries his pounds with a unique pride and self-confidence. With his presence in contrast to his animators, he conveys: 'Carabao will challenge your body and you will have fun.'

Similar Campaigns

6 items

Anatomy of Interest

DENTSU, Tokyo

Anatomy of Interest

2016, YOSHIDA HIDEO MEMORIAL FOUNDATION

(opens in a new tab)