Cannes Lions
TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT GBR / 2013
Overview
Entries
Credits
Description
Carabao Fitness Center has a special offer for people to lose weight. The message: 'no matter how high or low your motivation is: at Carabao we will challenge your body – and that will be fun.' In this commercial the main subject is the body itself. It becomes an instrument that is fun to play and fun to challenge.
Execution
Our cast consists of the composer Matt Nickle, Salt Lake City Utah Musicians, Liahona Seumanu and Tyrell Shepherd and Niu Luamanuvae "the human drumset" - a talent who transports all necessary attributes. He is of course overweight but carries his pounds with a unique pride and self-confidence. With his presence in contrast to his animators, he conveys: 'Carabao will challenge your body and you will have fun.'
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