While the global trend is that 75% of consumers between ages 21 and 35 are cutting back on their alcohol drinking, in Chile the trend is on the rise. It is the country with highest alcohol consumption in Latin America. Young people drink excessively; they play games with the purpose of getting drunk faster, which may lead to having bad experiences with our product.

Dalái Dog, our Yogi master, guides us along the path of responsibility, with advice recorded using Binaural technology, to increase awareness while drinking alcohol. We also created his own meditation program: a 10-episode podcast with real dogs’ sounds, recorded with a technique used for relaxation: ASMR.