It takes place at a street market of nationalities. The main character is searching for a suitable land and she bumped into other known characters that highlight the benefits of their new nationalities. Although there are many things that inspire us sometimes to break with everything, nothing can take away our way of enjoying life. It offered a positive message to return the smile for Christmas.

The website received 14,061 applications for citizenship in the teaser phase.

More than 98,000 users visited the web.

The campaign was Trending Topic for 48 hours, becoming in 2nd place.

24 hours after its premiere spot reached 1 million views, reaching over 3.5 million views after premiering on TV.

The spot reaches 13,477 likes on youtube is the number of fans increased by 30,000 Facebook fans.

The impact to PPRR level is valued at over 1 million euros.

Over 600 impacts are achieved.