Cannes Lions
HEAT, San Francisco / EA GAMES / 2016
Overview
Entries
Credits
Description
Inspired by one of the most iconic moments in the original Star Wars film, Become More Powerful is an invitation to fans around the world to immerse themselves in the Star Wars universe through Star Wars Battlefront. Using a visual effect that harkens back to Obi-Wan Kenobi’s famous disappearance as he is struck down by Darth Vader, the film depicts people from all walks of life, disappearing into the Star Wars Battlefront world. The spot crescendos with actress and super fan, Anna Kendrick, delivering Obi-Wan’s final line before vanishing from the real world and reappearing in the world of Battlefront.
Similar Campaigns
12 items