Cannes Lions

Become More Powerful

HEAT, San Francisco / EA GAMES / 2016

Film
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Inspired by one of the most iconic moments in the original Star Wars film, Become More Powerful is an invitation to fans around the world to immerse themselves in the Star Wars universe through Star Wars Battlefront. Using a visual effect that harkens back to Obi-Wan Kenobi’s famous disappearance as he is struck down by Darth Vader, the film depicts people from all walks of life, disappearing into the Star Wars Battlefront world. The spot crescendos with actress and super fan, Anna Kendrick, delivering Obi-Wan’s final line before vanishing from the real world and reappearing in the world of Battlefront.

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