Make visible something as intimate as a mattress at a public event the center of attention, and again to turn them into a movie screen.

LG vacuums were sold at launch

People asked where the LG could be bought.

The benefit of the vacuum became visible in social networks.

We increased the Fans in LG’s Facebook Page by more than 36%.

The mattress movie screen was mentioned in over 1,550 Facebook Shares and 1,230 Tweets.

We achieved US$7,000 on free press.

More than 2,000 Colombians saw the movies and got to know the Anti Bed Bugs Vacuum: LG Stella.