Ireland is gripped by a rental crisis. In the last 5 years alone, rents have trebled in places like Dublin. This has left moving out of home and renting as little more than a dream for people in their early 20’s. For young couples, it’s a nightmare. While they can’t afford to be together, unlimited data from Three Mobile, means that they can stay connected and enjoy a shared dream.

This campaign was written to appeal to the target market which the mobile phone market calls Enrichers. These are tech-savvy people in their early twenties, who are most likely to be affected by the rental crisis. Three’s brand purpose is to provide a better connected life, which to this market this means being able to be together especially when they can’t afford to be together.