The “Messin’ with Sasquatch” campaign is based on the idea that eating a piece of Jack Link’s Jerky empowers people, gives them the courage to attempt things they wouldn’t under normal circumstances. It just so happens that these people happen to encounter Sasquatch when they are emboldened by said jerky and they pull a prank on him. Sasquatch, however, always finds a way to exact revenge. He is, after all, Sasquatch.