Situation: Create a bold piece of key art for the Netflix series BEEF

Brief: Hired the talented illustrator Akiko Stehrenberger to bring her unique point of view to the series

Objectives: Stand out in a crowded marketplace while remaining true to the tone and story of the series

The art was widely hailed as innovative and groundbreaking. We reached consumers widely across OOH, Digital executions and social content stopping them in their tracks to take in this series.

This key art won the 2023 Grand Clio in the Television Key Art Craft category at the Clio Awards.

BEEF's marketing campaign was regarded as a huge win for Netflix bringing viewers into the series making it a top hit for 2023 and going on to win 8 Emmys, 4 Critics Choice Awards, 3 Golden Globes, 2 Gotham Awards and 2 Screen Actor Guild Awards in addition to numerous other awards.

The series and marketing campaign helped cement Netflix as a home for quality content.