For each title we selected a different approach, always looking for links between the magazine's style, the graphic context, the creative execution and the brand. Media and creativity working together to catch viewer's attention in a stylish way.

The priority of Beefeater with this action was to connect and engage in a dialoge with the target, at any cost. Creativity was more important than cost, although magazines were more than receptive for these kinds of unconventional, "low disturbance" activities. We looked for the best solution in each title as is shown by the fact that many of the selected titles for this action were non audited magazines with a clear lack of audience data. In this case, results could only be measured by the target's positive perception of the brand.