To remind our consumers that it is better to spend time with friends we developed an operation in co-marketing with Fnac. For two weeks we put, in all points of sale and in visible compartments, some fake romantic, boring CDs and DVDs made for nights in with the girlfriend. If a guy chose one of these titles it meant that he didn’t stay out more with his friends. So the claim “Are you still with us?”, positioned on the back of the box, was to remind him that there is always the risk of growing up and becoming an adult therefore losing his easy going attitude. Upon aquiring the CDs or DVDs the purchaser discovered our trap: every fake box offered a discount voucher to buy something inside Fnac stores.