New beer brands appear in the market. Parting from this, Andes, Mendoza’s leading beer brand, wanted to find a new way to connect with consumers who are mostly men. The goal: Increasing brand preference via an innovative proposal.The situation: Men love going to bars to drink beer with their friends.The problem: Girlfriends. They hate when their boyfriends go to the bar to drink beer with friends.

The Solution: Andes Friend Recovery. A cutting-edge robot with human features that, through a videoconference system, enables men to be with their friends at the bar while being with their girlfriends.

The situation: Men love going to bars to drink beer with their friends.The problem: Girlfriends. They hate when their boyfriends go to the bar to drink beer with friends.

The Solution:Andes Friend Recovery. A cutting-edge robot with human features that through a videoconference system it enables men to be with their friends at the bar while being with their girlfriends somewhere else.The Media:The Campaign was launched on TV where the problem and the solutions were described and the functioning of the Andes Friend Recovery was explained.Also, it redirected the target to the web where men could turn on the webcam and appear in the robot that was at the bar through a videoconference system. To share a moment with your friends at the bar whilst being with your girlfriend somewhere else.

- 5000 friends recovered- 1 million people visited the Andes Friend Recovery web- 3 million posts about the case