To be able to shout the longest “Goal” it is necessary to train and practice over and over again. That is why we came up with the idea of placing a tool in the streets that people could use to practice at any time while they were on the go in the streets. Several bus shelters were placed throughout the city with the ability to measure the length of each “Gol” shouted and a LED display revealing the prize they could earn if they were participating in the promotion.

This activity is part of an integrated campaign with which we received 250.000 envelopes and more than 1,250,000 CERVEZA AGUILA caps and allowed the brand to generate “buzz” about the promotion, and more importantly getting a fun direct contact with the target in the places where they spend most of their time…in the street.