A bottle of Skol is on the banner with an unusual proposition suspended above it. As the user performs the requested action, he discovers what's new about Skol beer.

For consumers, it’s very important to keep the beer cold for longer. From that, we created “real” icicles in order to transmit the idea of ice and always-cold beer.

The product sales were a total success. The entire stock produced for this limited edition was sold. The product sold out even before the end of the summer.