This radio spot was one of two Heineken spots that aired in specific regional American markets to illustrate Heineken's relationship with that city. This spot aired in the Mid-Atlantic City, Baltimore, Maryland and the Dutch characters in it are speaking with very precise Baltimore slang terms as well as eating crabs, a Baltimore delicacy. They are constantly calling each other "hon" which is very common in Baltimore and the football cheer and dog-barking noises is the rallying cry of the local football team, the Baltimore Ravens, also known as "The Purple and Black attack."