The best solution for us was to show the a REAL hockey fans enjoying a Topvar during a REAL match at a REAL stadium. But drinking beer from a glass bottle is forbidden at stadiums and to show things like this live on TV unimaginable. Therefore we made a trumpet instead of a bottle and gave it to the fans before the matches of the Slovak national team during an international tournament. Fans could support the Slovak national team.

In the shots of the audience during a live TV transmission, they looked like they were drinking from Topvar bottles. All of it with no media expenses.