Design an exclusive 2012 Heineken Limited Edition gift pack, bringing to life how the brand explored the world through authentic story telling.

- The gift-pack contains 4 specially designed, 16 fluid-ounce aluminium bottles.- The bottles share a glimpse into the past, present and future world of Heineken. - Each bottle should tell a story. The stories on the bottles should mark important milestones in the history of Heineken. From the very first bottle and realisation of a dream, to the millions sold since, spreading enjoyment across the planet.- The bottles should be a visual representation of our ‘Open your World’ tag line.

The ‘Amsterdam 1873’ bottle marks the launch of Heineken beer. The bottle carries the first Heineken label. The background shows an old picture of beer delivery in Amsterdam.

The ‘New York 1933’ bottle marks the end of prohibition. This label was on the Heineken bottle that hit the shores of NY within an hour after the end of Prohibition. As a background, we show an art deco drawing of NY.The iconic green ‘World 2012’ bottle is synonymous with Heineken’s worldly brand today. The white ‘Your Future’ design signifies a canvas inviting people to create a future Heineken bottle.

The Heineken ‘Open your World’ episodes gift box was on the market from the end of 2011. All of the gift boxes sold out. In total 180,000 gift boxes were sold in over 30 markets: consumer priced at around €12The design challenge, driven through Heineken’s Facebook page, invited people to create a bottle design that symbolises how people around the world will connect in the next 140 years - with an added twist.The competition had an overwhelming response with very broad and qualitative levels of future designs: +128 online articles written, +35,000 ‘Likes’ and over 30,000 design connections made.