Create an identity and packaging for a new Swedish brewed American style Lager Beer aimed at the Kustom Culture/Rockabilly community.

We created a design that combines traditional elements of kustom culture with a flaming calavera skull. Printed on rough paper and uncoated board.

A great success directly from the start with sales exceeding expected rates. The beer truly position itself within a niche not explored to that extent before in the state liquor monopoly.