Cannes Lions

BEER

MANIFESTO DDB, Mexico City / XX LAGER / 2007

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XX Lager is a Mexican premium beer, relaunched in 2006 with strong advertising support that appeals to the senses, having fun and clubbing on cool places.

Its new website, suitable for men and women over 21 years old, resembles a big city’s trendy zone with all its hot spots: pubs, clubs, tattoo shops, fashion boutiques, etc.

This zone, the XX Street, is a place where you’ll find all kinds of amusement, most notably, the “Flirting Techniques” game, where you can put your flirting techniques to the test by simply sending virtual SMS to the guy/girl in the bar.

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