Cannes Lions
TRIM EDITING , London / SAN MIGUEL / 2012
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Description
SAN MIGUEL cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through.It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new strapline "Una vida bien vivida" – Spanish for "a life well lived".
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