The task was to show to customers the real Czech fun they can find with Velkopopovicky Kozel. The game 'Shooting gallary' was developed. A banner was made with the part of the game inside. People passed from banner to a website where they could register and continue their game by playing the game. A box of beer was the prize for players. Results of ‘Shooting gallery’ were significant, eight time more than a normal banner. The banner was shown 30 million times, 2,5 million people saw it during the advertising campaign, about 7 thousand people played the game on the website.