Estrella Galicia was offering passes to the Festival do Norte. To publicise this together with a special Festival microsite and an e-mail sent to registered users, we got thinking. We had music, people... and then we realised that one of the things that makes this festival different is the chance to camp on the grounds and to enjoy a few days of the best live music, non-stop. So we made all of this into a game, which we called "Camping Area", where users could have a fun time and get the chance to be entered in our draw.