There are over 800 beers in Belgium. One to suit each and everyone’s taste. But if you want to celebrate with beer, you only have one beer emoji to choose from, and it’s German!

Because we believe all Belgians should be able to express themselves through their favourite beer, we created the Belgian Beer emojis. We gave 60 famous Belgian beers their own emoji. Giving everyone the chance to propose a digital toast with their favourite Belgian beer.

To get people to talk about Belgian Beers, we gave them a tool to talk through Belgian Beers: Belgian Beer emojis.

The Belgian beer emoji app was launched with only a Press Release, accompanied by a short explanatory video.

It took only 48h hours after its launch to be downloaded 76.000 times.

And occupy #1 place in the App Store for two days in a row.

It was not only downloaded by Belgians but by Belgian beer lovers across the globe. 37% of the downloads were foreign.

› We had a potential global reach of 234,2 million. (Source: Talkwalker)

› Influential articles were written by every major Belgian newspaper and there was global coverage and mentions made in the general press.

› More breweries wanted their beer added to the emojis and a second Belgian Beer emoji wave was released, doubling the number of emojis in the app.