Salva Vida Beer wanted to ignite the passion back to The Cousin´s (Los Primos), which is what the national soccer fans call themselves.

The National Soccer team was losing big time, and the fans were not happy. To bring back faith we decided to make the world biggest signed flag, as a symbol of compromise to support the national team no matter what. Also to show the cousins, that together we can achieve great things, with the objective of winning the first Guinness World Record for Honduras.

Announcements, press releases, spokespersons, B-Roll and video news releases invited people to sign the flag physically at open meetings or digitally through the internet. Constant monitoring of the digital signatures was done as well as webcasts and press conferences in special events to show the advancement of the movement.

200,000 signatures were collected and the Guinness World Record was achieved.

The Primos believed again and now have a huge flag they carry around to every game as a symbol of hope and support to their team, no matter what.

First a huge flag was elaborated. Events were done where people could sign the flag, physically or digitally on screens, ipads, iphones, wacoms or scanned and sent through internet.

Signatures would be added weekly by stamp (heat transfer) and this way the flag started to fill up.

Spokespersons and celebrities were invited to take part and send out video B Rolls and news releases, inviting more people to sign it.

People really got excited and in the first 15 days 40,000 signatures were collected. Also a YouTube Channel was created as well as a webpage, to ask people for the signatures.

We ended up with a total of 200,000 signatures. The Authorities of Guinness World Record came to Honduras, and before a soccer match against Cuba´s National Soccer team, the flag was awarded before cameras and fans.

There was an immediate change in fans who had stopped coming to stadiums.

Now the Stadiums were full again, 'the cousins' carry the flag around to every match, and either they win or lose, they always take it out at the beginning and end of games to make fans remember their promise to support the team.

The coverage was deep in the whole country, although not everyone had access to sign it, everybody knew about the flag. They had watched it on on each game on national TV.

Sales of Salva Vida increased and once more it has positioned itself as the beer that brings us together. Its message of unity keeps the primes (the cousins) always together.