Beerka is a brand new crunchy bread chip, the first snack specifically created to have with beer. The challenge was to convince Australian beer drinking males, a typically cynical audience, to try something new.The idea was to point out that everything from the beer drinker's world is actually a 'Great Beer Invention.' Things like urinals, (invented so beer drinkers could continue their conversations while having a beer), park benches (invented so beer drinkers could have a lie-down on the way home from the pub) and golf (invented so beer drinkers didn't have to stop drinking to play sport). Now finally someone had invented a snack to have with beer...Beerka, another Great Beer Invention.