Cannes Lions

Behind The Curtain

HAVAS SWITZERLAND, Geneve / THEODORA FOUNDATION / 2023

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Overview

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Credits

OVERVIEW

Background

For sick kids, a hospital ward with its never-ending tests and examinations is a stressful and scary place with very little room for escape. To help the kids and their families the Theodora Foundation, with its Dreams Doctors, collaborates closely with hospital staff to give hospitalised children a moment to escape their reality and rediscover the joy of being carefree.

Idea

Thanks to the new creative workshop “Behind The Curtain” we invited the kids to

imagine a unique and magical adventure in which the hospital curtain acts as the

gateway to an imaginary world. Joined by world-class directors and set designers

we transformed their regular hospital room into the stage for their story. Out of this

great collaboration, a short film was born: “Rosie and the Rainbow”.

Strategy

Like laughter, art has always been recognized as a form of therapy.

For hospitalized patients, it is a beacon in the dark. The Dream Doctors, artists of the Theodora Foundation, use performing arts during their daily visits. By stimulating hospitalized kids' imaginations, they allow them to escape their reality and regain their carefree spirit. Whatever their situation, kids will always be able to surprise us and see things differently.

Outcome

The film premiered online on a dedicated platform via donation-based tickets.

Then screened in cinemas across Switzerland, we invited the press and families

to join. The media directly pick up the story resulting in + 470% donation compared

to 2021 which will lead to an additional 21’300 Dream Doctors visits across Swiss

hospitals and countless smiles on children’s faces.

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