Cannes Lions
GOOGLE, Mountain View / GOOGLE / 2021
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Casting was a long process spanning well over a year, covering five continents, and interviewing over 180 potential subjects across the world. The path we followed stemmed from the brand’s belief: there are 8 billion ways to be human, and that’s what makes the world a better place. And when it comes to the 1 billion people in this world with disabilities, we realize that we are all better together.
Using a team of over a dozen reporters and researchers, we identified five amazing stories from the over 180 initial participants. The stories captured what it is to be human for people of all walks in their slice of life, covering a range of intersectional identities. What each of the five stories shared in common, however, was a unique ability to spread joy through novel use of technology and help impart a passion for life with others.
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