Cannes Lions
JWT ARGENTINA, Buenos Aires / KRAFT / 2011
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Description
Beldent Gums proposes the communication Laugh at Life and communicates it with a multimedia campaign. Among the different proposals aired in the different media, we created a series of TV spots, Turtle is one of them. It is clearly a humorous piece in tune with the brand communication. The turtle is all into singing the brand jingle while crossing a road, what the turtle fails to see is the approaching truck.
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