In the lead-up to the World Cup, which was marked by an influx of numerous betting brands entering the Brazilian market, Betano faced a challenging scenario. To differentiate itself from the competition and expand its user base in Brazil, Betano required a standout marketing campaign.

In order to establish a deep sense of empathy and closeness with the audience, our casting process was painstakingly meticulous in accurately portraying the daily habits, challenges, and aspirations of the typical population residing in a Brazilian suburb.

Nevertheless, our greatest challenge was casting the film's leading duo - the father and the young player - who not only required exceptional acting skills, but also an innate familiarity and proficiency with football.

Alongside the duo, we carefully selected over 50 actors to authentically portray a range of scenarios, including everyday life in the suburbs and various levels of Brazilian clubs. Each move and action in the film was rigorously rehearsed and directed by a professional football coach.

To heighten the film's authenticity, we also cast local amateur actors to imbue the locations with a genuine sense of life.