Cannes Lions
DENTSU JAYME SYFU, Makati City / INTELLIGENT SKIN CARE, INC. (BELO) / 2017
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The radio ad describes record-breaking feats of breath holding, which pale in comparison to regular people who hold their breath all day to avoid smelling other people’s bad body odor. It emphasizes the deodorant's primary benefit of 48-hour protection, preventing body odor and perspiration for young adult males.
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