Cannes Lions
DENTSU JAYME SYFU, Makati City / INTELLIGENT SKIN CARE, INC. / 2019
Overview
Entries
Credits
Background
March to May is summer vacation time in the Philippines, when the sun is at its peak with temperatures reaching up to 38 degrees Celsius. People need to protect their skin from the harmful effects of the tropical sun. Naturally, all sunblock and sunscreen brands are very visible during these months.
Execution
We used the poster’s fold and shadow play as a crucial visual element for the poster to demonstrate that SPF 40 gives your face the proper shade from the sun.
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