belVita is a nutritious breakfast biscuit that gives people steady energy to get through their morning. But they aren’t just for your typical morning person—they’re for all kinds of people. They’re for a woman who loves getting up and being active in the great outdoors. They’re also for a man who loves getting on his treadmill and being active indoors. They’re even for a woman who just actively loves doors—especially doors that belong to someone who doesn’t understand her love. But that’s okay, because belVita is for people who love all sorts of different things—even weird, inanimate things. Because we can all use steady morning energy.