Cannes Lions

BENADRYL ALLERGY RELIEF

JWT LONDON, London / JOHNSON & JOHNSON / 2009

Film

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Overview

Description

The basic premise for this idea is that for hay fever sufferers, everyday is a battle.

What for others is a scene of beauty and peace is a battleground for sufferers.Mother nature it seems is always out to get you.

Whether it’s plants exploding, sending their pollen flying at you, or sycamore seeds spinning towards the ground, like helicopters.

Bees and dragonfly’s skimming though the air and wherever you turn other plants are out to attack.

But luckily you have the perfect ammunition to win the battle, in the form of fast acting Benadryl Allergy Relief.

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