Cannes Lions

Benjamin Moore "See the Love"

FIG, New York / BENJMAIN MOORE / 2021

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Professional painters are seen as rough laborers, rather than craftsmen. In this film, we play off those blue collar clichés to celebrate the reality of painters’ passion. This is a character study about a painter who cares so much about his work, that we might wonder whether it’s sweat or tears dripping down his face while he labors under the hot sun. Passionate though he may be, he’s still a tough guy, so he might not like us wondering about whether they are tears.