Cannes Lions

BenQ Be a Family Person #Stranger at the dining table

BBDO TAIWAN, Taipei City / BENQ / 2017

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In Taiwan, home projectors are regarded as non-essential household items.

Even when husbands intend to buy, wives will always ask: "Why? We have no chance to use this."

Therefore, we created a series of videos - be a family person.

From the perspective of common marriage problems in Taiwan, we encourage all the family members, especially husbands, to be a family person.

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BE IN THE NOW

OGILVY TAIWAN, Taipei city

BE IN THE NOW

2021, BENQ

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