“When extraordinary cars meet extraordinary people, extraordinary things happen.”

Every inspired idea, every invention and industry, started with an extraordinary moment. A big bang. A meeting of minds. A merging of futures.

W.O. Bentley made ‘a fast car, a good car, the best in its class’ but Woolf Barnato and his racing Bentley Boys were the ‘rocket fuel’ who brought this extraordinarily powerful engine roaring into the public eye. They were customers. They were Bentley. They were extraordinary.

Now, 96 years on, Bentley still champions those life-changing moments, encouraging people to push themselves to their limit, then beyond. To create new experiences for themselves, and to take others with them.

Bentley is not just an incredible car, it’s a mind-set; a drive, a passion, an ambition to achieve.

We lit up cities around the world. We used special outdoor projections & OOH in Piccadilly Circus (London), Time Square (NY), the Bund (Shanghai) and other locations, culminating at the Frankfurt Motorshow for the big Bentayga reveal. The projections teased #BeExtraordinary, which created curiosity and significant PR.

We hosted extraordinary dinners with extraordinary customers, capturing their thoughts and sharing them with the world in real time. An overnight Mission Control room moderated social channels with content continuously updated to maintain the momentum.

Inspiring video content was created featuring and shot by Bentley owners, Jean Reno, and Gregg Williams. Video content was launched across digital channels, with key partners, Facebook, Twitter and YouTube and relevant websites.

We also ran beautiful, bespoke mobile formats across premium sites and brought extraordinary to life through the Inspirator app which uses innovative, emotional recognition technology.

We achieved 154.7 million reach overall, with over 5.6 million video views cross all platforms.

Campaign success was measured on brand engagement and lead generation. With video, we delivered extremely high VTR’s, achieving a VTR on mobile of 50% (vs a benchmark of 20%.)

Our in market Facebook audience have become 200% more likely to consider purchasing a luxury SUV. Not only that but the leads generated from the campaign were double the set targets.

In addition, the campaign drove significant PR and positive sentiment for the brand, during a critical launch period for the new SUV, allowing Bentley to connect with audiences like never before.